Sales growth

Under the umbrella of the Synseal Group, Masterdor has reported growth over the last three and a half years.

Last year the company grew sales by more than 20%, and sold more than 30,000 doors including 3,000 Masterdor Craftsman doors, some of which are being sold into large new build contracts with nationwide housebuilders.

Richard Bertram, managing director of Masterdor, said: “We have been on an incredible journey over the past few years, both in terms of building a strong reputation for quality, and growing our operational capability following a £1.5 million investment in a new purpose-designed factory in Derbyshire.

“This has enabled us to really grow the Masterdor Benchmark offer with 19 styles readily available, meeting the increased demand for GRP doors, which are estimated to account for more than half of the market now. It’s also given us the space to focus on perfecting the Masterdor Craftsman.”

Masterdor Craftsman doors are made with an engineered, solid Kerto Q core with cross-banded lamels for stability, and encapsulated in acetylated, water resistant Tricoya facings, and solid sapele hardwood lippings. The result is a modern door with the looks of traditional timber and all the benefits of a composite structure.

“We treat our processes like an artwork, including hand-sanding and individually checking every door, which is why we are recognised by The Guild of Master Craftsmen,” Richard said.

“The Craftsman door now makes up about 10% of our door sales and we expect this figure to keep increasing. Timber doors represent around one in five door sales in the UK, and with the Craftsman boasting all the benefits of timber plus structural advances to prevent draughts and rot, it really stands out from the crowd in this high-end market.”

  • Posts (12883)
Get In Touch
with Synseal