Marketing award

Brisant Secure won the ‘Best Use of Direct Marketing’ and ‘Best Digital Campaign’ awards with MRA Marketing at the recent Construction Marketing Awards (CMA).

The wins were for marketing campaigns for Brisant’s flagship lock product, Ultion. The judges were impressed by the “highly sophisticated demand generation activity, focused on a clearly identified target market”.

An integrated, extensive marketing campaign drives traffic to the website and turns those visitors into leads for Brisant’s trade network through the ‘Find A Door That Locks’ tool.

The tool has been used more than 13,000 times by homeowners to locate fabricators, installers, and locksmiths based on a postcode search. Homeowners enter their email and postcode, and relevant contacts in their area are selected from the network of registered Ultion trade customers. This information is sent to Dotmailer, which then emails the homeowner and prompts them at various different decision points.

CEO Nick Dutton says: “The campaign is essentially a straightforward idea for growing sales for our customers, but it took a lot of hard work (and some very complicated logic maps) to make it happen. I’m delighted the team has earned this recognition from such a highly respected award programme.”