Following a 55% growth in the solid timber core brand, BritDor, Ben Aspinall, DoorCo’s commercial director explains why more and more customers are adding the versatile range to their offering.

BritDor sales are absolutely flying, with customers signing up almost on a weekly basis as they recognise the benefits of adding a new product from our range to their door offering and the additional revenue that will generate.

The important thing to note is that solid timber core doors complement existing composite door portfolios by adding more variety to the range, rather than replacing Original foam filled doors. This is vital in continuing to be able to offer choice to our customers supplying the retail market.

The beauty of BritDor
BritDor’s construction is a solid timber core offering superior strength, security and durability, finished with thermoplastic CoolSkin technology outer layer with heat reflective properties, scratch resistant and a beautiful defined woodgrain, that has been carefully designed to complement our wider door range.

Our first product to be manufactured in the UK, the BritDor collection boasts the largest range of styles – including exclusive designs styles such as Enzo, Glenman and Eaton – and colours available in its class. We’ve curated the colours so the most popular options, including stains, are available, with the foils colour matched to frames and windows for a superior finish across the home. The addition of colour matched foiled drip bars completes the package.

Customers say the seamless finish, along with the premium look of the stained options is helping them stand out in the retail market, especially for buyers wanting colour-matched doors and windows.

We’ve also added Short Doors to the range, reengineered to meet the staggering opportunities for smaller entrances, such as homes built before 1919 (which equates to 2-3 million homes that are likely to have non-standard entrances), outbuildings, garden sheds, garages and side entrances.

Your door with our help
Of course, BritDor comes with everything you can expect from any other slab in the DoorCo One Portfolio and is backed up by our One Supplier promise. This means it’s really easy to start selling BritDor.

We can help you dip your toe in the water of solid timber core doors by supplying fully prepped doors to fit any frame, lock and hardware suite, alongside your existing products. As a component supplier, we don’t dictate the frames or hardware you use so you can leverage on your own buying power with no restrictions or forced combinations – just complete flexibility.

In reality, that means less up-front investment, easier integration into existing set ups, smarter/ leaner stockholding, and more freedom to specify what works best for you.

And by adding BritDor to your existing portfolio, we are able to offer competitive packages on this product range as an existing customer as well as further utilising our wide range of support from marketing to technical to technology.

We offer our customers multi-functional business support, whether that’s marketing and sales on how to promote the range, the ability to place orders seamlessly via EDI ordering or once sales take off, as they are doing now for many of our customers, advice on machinery options, technical support during onboarding or ongoing assistance from our marketing team in order to maximise your exposure.

So, whether you’re an existing customer or new to DoorCo, if you’re interested in a hassle-free way to increase sales and create more opportunity for you in the market, BritDor is the way to do it.