By Neil Cooper-Smith, senior analyst, Business Pilot.
June’s data paints a picture of a market that has regained momentum, with stronger enquiry and sales activity signalling renewed confidence among homeowners entering the summer months.
While average order values returned to more typical levels following May’s unusually high peak, the overall balance of the data suggests demand has broadened across the market, supporting healthy sales volumes and continued stability in conversion rates.
This represents a shift from the trend highlighted in May’s Barometer, where softer enquiry volumes were offset by higher-value projects. June’s figures suggest the balance has moved once again, with a broader spread of opportunities supporting growth across the market.
Conversion rates remained broadly stable in June, easing only marginally from 39.9% in May to 39.8%. Having held close to the 40% mark throughout the second quarter of the year, this consistency continues to demonstrate that installers are maintaining effective sales processes, even as market conditions evolve.
Lead volumes recorded the strongest movement in this month’s data. Average leads increased from 99.8 in May to 116.1 in June, representing a rise of more than 16% and reversing the gradual slowdown seen over the previous two months.
This suggests consumer engagement strengthened as the summer period began, providing installers with a healthier pipeline of new opportunities.
Sales activity also moved higher, increasing from 48.2 in May to 54.4 in June. The improvement closely mirrors the uplift in lead generation and indicates that businesses were able to convert the increase in enquiries into additional confirmed work. Together with stable conversion rates, this points towards a market where demand has strengthened without placing additional pressure on sales performance.
Average order values told a different story. Following May’s exceptionally strong figure of £4,473, average order values fell to £3,666 in June. While this represents an 18% month-on-month reduction, the figure sits comfortably within the range seen across much of the year and suggests a return to a more balanced mix of project values following May’s concentration of higher-value installations.
Lead times remained largely unchanged, edging up from 24.0 days in May to 24.1 days in June. This stability indicates that installers continue to manage workloads effectively, even as enquiry and sales volumes increase.
Taken together, June’s figures paint a picture of a market that is becoming more balanced. Rather than relying on a smaller number of larger projects, activity appears to have broadened, with stronger enquiry levels supporting sales growth across a wider range of installation values.
This aligns with the wider economic picture. Inflation continues to ease gradually, while expectations of further interest rate reductions have helped improve confidence among homeowners considering significant purchases. Although household budgets remain under pressure, consumers appear increasingly prepared to move forward with planned home improvements where confidence and affordability allow.
For installers, the latest data reinforces the importance of maintaining visibility across every stage of the sales journey. As enquiry volumes fluctuate and project values continue to evolve, businesses that closely monitor performance, respond quickly to opportunities and maintain efficient sales processes will be best placed to sustain growth.
This is where Business Pilot continues to provide a valuable advantage. By giving installers real-time insight into leads, conversions, order values and operational performance, it enables businesses to adapt quickly to changing market conditions and make informed decisions that support long-term success.
As we move further into the summer, June’s data suggests confidence within the market remains steady. With enquiry volumes strengthening and conversion rates holding firm, the outlook points towards continued resilience for businesses that remain data-led and responsive.
