CO Manufacturing has reported a 34% year-on-year increase in leads generated for its Forte composite door range. According to the Wakefield-based fabricator, this high reflects the ongoing success of its approach to sales and marketing in support of its wider retail network.

The uplift in leads represents consistent month-on-month growth since its launch one year ago, and forms part of the company’s wider digital marketing strategy.

The Forté campaign, delivered primarily through paid social activity, is fully funded by CO Manufacturing and provided exclusively to retailers within the CO retail network. Enquiries are geographically targeted and routed directly to the relevant retail partner, ensuring high-intent, appointment-ready opportunities are delivered into defined trading areas.

The rise in enquiries aligns with a 61% increase in Forté composite door sales to network retailers over the same 12-month period.

CO Manufacturing attributes the performance to a systemised growth model built around four pillars: continued development of the Forté product range, sustained investment in national brand visibility, precision-targeted digital marketing and the rollout of its Ultimate Sales Pitch training programme. The training equips retail sales teams with structured, consultative selling techniques designed to maximise conversion from the growing volume of enquiries.

Greg Kane, CEO of CO Manufacturing, said:

“A 34% year-on-year uplift in lead generation reflects consistent investment rather than short-term activity. Our focus is on delivering sustainable demand for our retail partners through a combination of product strength, intelligent targeting and structured sales support.

“These are high-intent enquiries delivered directly to premium retailers at no cost to them. When that demand is supported by strong in-home sales processes and a well-positioned product, it creates predictable and scalable growth.”

Retailers are already reporting the operational impact of the campaign.

Richard Manser, Owner of 5 Star Windows & Conservatories, said:

“The difference is the consistency. We’re seeing a steady flow of targeted enquiries coming into the business, which has led to a clear increase in booked appointments and confirmed sales.

“Having that level of centrally generated demand removes a significant amount of pressure from our own marketing activity and allows us to focus on converting opportunities and delivering for customers.”