DigitalKOG’s lead generating experts have reportedly captured more than 500,000 web leads over the last six and a half years for long-standing client, Conservatory Outlet and its UK network of independent Premium Retailers.
Over that time, the Preston digital marketing agency has managed more than £15m in advertising spend for the UK manufacturer, using it to generate leads through a host of multi-channel campaign rollouts.
Marketing ploys such as its ‘Love your Home’ and ‘Stay at Home’ strategies in the Covid period is said to have made a notable contribution, with an average of 13,500+ leads acquired each month.
And the momentum from then has been prolonged, with lead volumes remaining strong thanks to additional campaign initiatives.
One of them is a sales drive launched in 2025, promoting Conservatory Outlet’s exclusive Forté composite door collection after it was upgraded to include new hardware, colour options, glass styles and slab designs.
The Wakefield manufacturer has reported a 34% year-on-year increase in leads for Forté, and on top of that, sales of the premium door offering have risen by 61% upon the campaign launch.
CEO of Conservatory Outlet Manufacturing, Greg Kane, commented. “A 34% year-on-year uplift in lead generation reflects consistent investment rather than short-term activity. These are high-intent enquiries delivered directly to premium retailers at no cost to them.
“I must recognise the substantial contribution of our lead generation partners, DigitalKOG, who continue to be a perfect extension of our in-house marketing team.
“Their strategic approach, creativity and ongoing optimisation have been fundamental in driving both the scale and quality of enquiries we’re seeing across the Forté range and other product lines.”
The wider Premium Retailer proposition that forms part of Conservatory Outlet’s support package extends beyond lead generation, combining protected local territories, tailored digital activity and ongoing sales support designed to help partners convert opportunities into long-term growth.
Richard Manser, Owner of 5 Star Windows & Conservatories, commented on the effectiveness of the Forté door campaign for his Midlands’ business:
“We’re seeing a steady flow of targeted enquiries coming into the business, which has led to a clear increase in booked appointments and confirmed sales,” he said.
“Having that level of centrally generated demand removes a significant amount of pressure from our own marketing activity and allows us to focus on converting opportunities and delivering for customers.”
Steven Ormand, DigitalKOG’s managing director, stated:
“Achieving 500,000+ web leads in only six-and-a-half-years is no mean feat and testimony to the robust partnership we’ve built up with Conservatory Outlet from day one.
“Between us, we’ve engineered high-quality enquiries on an enormous scale through a mix of analytical thinking, evidence-based decisions and constant campaign optimisation.
“While proud of what we’ve so far achieved, now we want to build on these results.
“Our focus is firmly fixed on identifying even smarter ways to drive lead generation and revenue growth over the coming years for everyone connected to Conservatory Outlet.”
