Sales and marketing strategy

Liniar has joined forces with Insight Data, and will use Salestracker to support its sales and marketing strategies.

Combining an online prospect database, CRM system and email marketing platform, Salestracker gives Liniar access to more than 60,000 contacts across the fenestration and wider construction industries.

Jade Greenhow, Insight Data’s general manager, said: “We are looking forward to working closely with the fantastic team at Liniar to provide the information and the market intelligence they need to continue to grow the business from strength to strength.”

Sue Davenport, marketing director at Liniar, said: “It’s important for Liniar to develop relationships with the fantastic installers who regularly fit our products, particularly as we prepare for the launch of our Installer Training Academy in 2018. Salestracker and STEM are already enabling us to reach out to loyal Liniar installers, and Jade and her team have been so responsive to any questions we’ve had.”