Retail display initiative

A new retail display partnership has been designed for members of Excellence as Standard, the fabricator and installer programme dedicated to promoting excellence across the window and door industry.

Excellence as Standard has teamed up Merit Display to enhance the customer experience and engagement within retail showrooms.

Excellence as Standard’s programme manager Katie Leese said: “It is proven that customer conversions and revenue are increased when products are professionally displayed in an engaging way that encourages interaction.”

Various design options have been devised that will encourage customers to use the products and experience their key features while ensuring the best use of showroom floor space. The range of options includes counter-top and wall-mounted displays, modular free-standing window and door displays through to custom showroom fit-outs.

“Merit Display has more than 25 years’ experience and offer both creativity and practicality to all their product display units along with a quality construction to withstand regular customer interaction,” Katie said. “All display units can be viewed through the Excellence as Standard online member platform and ordered direct.”