Door of the day

Endurance has launched a Facebook initiative to encourage installers to share images of their latest Endurance door installation, using the hashtag #DoorOfTheDay.

The company chose this platform to interact more directly with its customers’ projects and support them with paid-for digital advertising.

Once the entrants have submitted their installation, a daily winner will be selected based on the judging criteria which includes overall door appearance, quality of fit and the standard of the photo.

The daily winner will be awarded a paid-for Facebook advertisement, courtesy of Endurance, which will promote both the company and the installation to thousands of Facebook users in the local area.

Stephen Nadin, managing director of Rocal, said: “We all know how integrated social media has become into modern life, so it would be naïve to think that it can’t be used to help homeowners find the right product for their home. This is why we have launched a Facebook initiative.”