Reach for the stars
Capital Windows is fabricating Stellar from Epwin Window Systems, which it has marketed under its own brand, Evoke.
Peter Adams, general manager at Capital Windows, said: “We have manufactured aluminium products for many years and we were very impressed by the true flush aesthetics of Stellar. We are marketing it under the brand name Evoke, which we felt was appropriate as it’s a window and door system that is extremely memorable.
“What stood out for us is other systems on the market use ‘plant ons’, or adaptors, to achieve flush aesthetics, which is a popular trend in window design. But Stellar was designed from scratch as a true flush system and, along with its slim sightlines and the benefit of its knock-in beads normally only seen on PVCU windows, it’s a very appealing system for our customers.
“Furthermore, the system has been superbly designed to use fewer profiles which helps with our stockholding too.”
During the set-up process, Capital Windows worked with various Epwin Window Systems’ personnel including the marketing team. As such, a comprehensive marketing plan was developed to cover all marketing touchpoints and included a bespoke 28-page Evoke brochure.