Punchy roofline video

Freefoam Building Products and JR Roofing have launched a new video that highlights the benefits of fitting Freefoam roofline products alongside roof systems.

Filmed on location in Blackpool, a roof is replaced on an Edwardian end of terrace property in a rural location by Josh Morrison and his team.

Josh explains how offering roofline as part of a roofing contract brings extra revenue and increased customer satisfaction.

Freefoam has increasingly seen roofing companies join the Registered Installer Scheme and wanted to illustrate how the PVC product range complemented the range and services offered by roofing companies.

JR Roofing was recently been awarded the Which Trusted trader accreditation, and Josh has been in the roofing business since he was 14.

While roofline replacement – fascia, soffit and gutter – has been seen as a niche of the home improvement sector, often installed by roofline specialists or as part of general PVC home improvements like windows and doors, other trades are now seeing the opportunities it can bring.

JR Roofing has always offered roofline as part of our general roofing package, and Josh worked closely with a joiner when he first started roofing and was taught how to fit roofline.

“It’s allowed us to offer our customers the full range of services and certainly puts us ahead of our competitors,” Josh said. “We often do a roof survey and see that the fascia or guttering also needs replacing. It’s much more cost effective for our customers to have all elements replaced at once and makes sure their home is fully weatherproof and low maintenance for many years to come.”

The Registered Installer Scheme is part of Freefoam’s comprehensive support package for all home improvement companies.

Support includes a range of marketing packages, point of sale, and consumer-focused brochures and samples. Freefoam registered installers also benefit from consumer-facing websites myfascia.co.uk and mycladding.com, which generate pre-qualified leads.

Louise Sanderson, Freefoam UK’s marketing manager, said: “With a huge potential audience on social media we find short, punchy testimonial style videos like this work well for us, attracting new enquiries and building brand awareness.”