Solar shading specialist Caribbean hosted a Business Growth Day at its Suffolk headquarters, bringing together more than 60 delegates for a full day of insight, training and collaboration.

The event, designed to help staff from 40 installation businesses strengthen their offering and capitalise on growing demand for external shading, combined practical workshops, one-to-one support and access to Caribbean’s manufacturing processes.

A central feature was a programme of six group workshops focused on two key areas shaping the sector: the science of solar shading and the role of automation in increasing project value and improving sales outcomes.

In addition, more than a dozen attendees benefited from one-to-one digital marketing audits delivered by specialists from Purplex Marketing, offering tailored advice on lead generation, online visibility and conversion strategies.

Every delegate also took part in a factory tour, providing a detailed look at the craftsmanship and processes behind Caribbean’s product range. The tours highlighted the company’s commitment to quality and gave installers valuable insight to support their own sales conversations with customers.

The event also delivered real commercial outcomes. Twelve companies invested in new or enhanced sample kits during the event, equipping them with improved tools to present and sell external shading solutions more effectively.

Attendees were also introduced to Caribbean’s new brand identity.

Caribbean’s MD, Stuart Dantzic, said:

“We created this day to give our trade partners practical, usable insight they can take straight back into their businesses. The response has been incredibly positive. It’s clear that installers are looking for more than just a supplier – they want knowledge, support and a clear route to growth.”