Open door

Endurance Doors has unveiled its #YouAskedEnduranceListened initiative, which is the result of feedback generated through market research.

After listening to its customers, Endurance Doors will implement a number of new marketing tools over the coming months, helping trade partners and preferred installers to “close more sales, generate better margins, and harness homeowner referrals”.

One of the standout answers from the research was a hardware and glass brochure, which is now in the final stages of production (Finishing Touches). On the first marketing questionnaire, Endurance Doors promised to make every effort to introduce selling tools that customers actually wanted.

Marketing manager Grace Hutchinson said: “The Finishing Touches brochure was an obvious first development and is about to go to print, but other point of sale materials are on the drawing board. It’s important for our customers to have the tools to inspire and sell, but also highlighting the several product USPs that we’ve become renowned for.’