New leads opportunities

Fensa has launched a new lead generation function on its website that will enable its approved installers to provide quotes directly to homeowners who are actively searching for Fensa-registered companies.

The service will operate in a similar way to existing online platforms that are designed to connect tradespeople with customers searching for home improvement quotes. The Fensa adaptation of this service will be focused exclusively on connecting homeowners that are looking for window installation companies and will be completely free of charge for Fensa Approved Installers.

Chris Beedel, Fensa director of membership, said: “Our market research has shown that 73% of homeowners considering replacing their windows or doors say they would only use a Fensa Approved Installer to carry out the work, a statistic that is supported by the fact that we receive over 15,000 postcode searches a month on the Fensa website, from consumers who are searching for their nearest Fensa Approved Installer.

“The introduction of our new lead generation search facility will allow our Approved Installers to gain direct access to this demand for free. Homeowners will not only be able to look for Fensa registered companies in their area, but they will also be able to post job details, including desired materials, products, budget and timeframe, which will then be emailed directly to those businesses, who can then respond with a quote or offer a home visit.”

Fensa has also launched a new partnership with WiredGov, the government and public sector news alerting service, which enables its Fensa Approved Installers to receive the latest government and public sector news, including contract alerts, delivered direct to subscribers’ desktops and mobile phones, at significantly reduced subscription fees.

The service is used by private and public sector organisations to receive news about case studies, white papers, contract awards, Public-Private Partnerships (PPP) and success stories from public sector trading agencies. It includes features such as the site’s Contracts Locator, which provides registered users with online and email updates on all government and public sector contracts worth over £10,000.

Fensa has negotiated a discount on the usual subscription to WiredGov for its Approved Installers, at just £295+VAT for 24 months (usually £395+VAT for 12 months).

“As the country exits lockdown the focus of Fensa is to present our approved installers with every opportunity to get back up to speed as quickly as possible, and this partnership discount with WiredGov is an excellent example of that,” Chris said.