Consumer campaign

The GGF has launched a new campaign focusing on raising consumer confidence in the home improvement sector due to the impact of Covid-19, as research reveals that one in five UK homeowners still feel nervous about letting tradespeople into their home.

The Campaign will be driven from, the GGF’s independent consumer advice site.

The ‘Stay Safe with MyGlazing’ campaign will centre on a new ‘Stay Safe’ hub, which will be hosted on the website and will feature a series of advice articles and top tips.

New fresh content will cover a range of consumer related topics following the impact of the current pandemic, including health and safety, trusting companies to install domestic glazing products professionally and safely.

The ‘Stay Safe with MyGlazing’ campaign will use an independent but bespoke survey of 1,000 UK homeowners to determine consumer attitudes to home improvements following the pandemic. The results from the survey will be distributed to regional and national media, with the aim of driving homeowners to the ‘Stay Safe with MyGlazing’ online hub for advice.

Partnering with PR agency Refresh PR, and digital marketing agency SLX Marketing, the campaign will be supported by search engine marketing (SEM) and optimisation (SEO) activity and a six-month social media drive across key consumer social media platforms.

John Agnew, GGF managing director said: “The Government has stated that consumer spend in construction in particular is vital to the economy. The GGF is investing in this campaign to not only boost consumer confidence but also to help GGF members recover from the impact of Covid-19”.