Lockdown support package
Ultraframe reacted to the first lockdown in March 2020 by providing customers with a Lockdown Toolkit, which would help customers sell Ultraframe products online.
Developed together with the ICAAL, one of the most popular items in the Lockdown Toolkit were the interactive content blocks, and they are still helping Ultraframe customers to sell conservatories and extensions, including the Ultraroof tiled roof.
Ultraframe’s marketing director Alex Hewitt said: “We were already proud of our extensive support package for Ultraroof but when lockdown came, we worked quickly to further enhance our package with online tools to help our customers navigate the new ways of selling online that we have all had to adapt to through 2020. These included an Ultraroof interactive content block that is available free of charge and can easily be added to a customer’s website.”
The interactive content block allows users to explore Ultraroof’s design options by changing the tile colour and adding a cornice and/or glazing panels. As the user hovers over the roof, key components are highlighted in an exploded view and explained via ‘hotspots’. Content blocks are a great way to help a homeowner to explore a roof in detail, while increasing the time spent on-site and boosting the SEO performance of the host website, the company said.
“The Ultraroof interactive content block is a fantastic addition to any retail website and best of all, it’s completely free,” Alex said. “Homeowners can explore the technical features of the roof and understand in simple terms why it is the strongest, warmest, lightest, and brightest tiled roof on the market. Salespeople can also use this great free tool on remote calls by sharing their screen and designing/explaining the roof with customers as part of the call.”
Another online tool to help Ultraroof customers explain the benefits of the roof to homeowner is the Ultraroof video. Creating using highly advanced CGI technology, the video explains a roof replacement project in detail, with stunning graphics and a clear explanation of what happens at each stage, the company said.
The free of charge video is already being used on numerous Ultraframe customers’ websites.
“During 2020, online tools have become more important than ever before to ensure our customers can generate leads and sell roofs, and this will continue into 2021,” Alex said. “Even the technophobes among us have become internet and zoom users over lockdown, and our target audience has never been more comfortable with social media, online apps such as Zoom and exploring websites.
“Providing our customers with fresh features for their websites, such as the Ultraroof interactive content block, is more important than ever in generating leads and increasing the conversion of sales calls that are increasingly being done online.
“While Ultraroof has already been declared the consumer’s preferred tiled roof for its stunning aesthetics, assets such as the interactive content block and CGI video are crucial for helping to explain why Ultraroof doesn’t just look beautiful, but that it also performs fantastically in all the important areas such as strength, warmth and brightness.”