Developing role

Freefoam has launched another short video in a series to mark its 30-year anniversary, this time featuring UK marketing manager Louise Sanderson.

Louise has worked at Freefoam for 10 years and explains how her role has changed and developed over that time: working with both direct customers to help them promote and sell Freefoam products, and with installers to give them the support they need to develop sales.

“I’m still amazed how many products we manufacture and deliver every single day,” Louise said. “Our success has been down to our products, which installers genuinely love fitting.”

Commercial director Colin St John said: “Part of being a business that is 30 years old is being able to change and adapt, and that’s what our marketing team have done. They’ve done some brilliant work over the last few years, particularly with social media, and Louise has been a big part of that, getting out there generating interest in our products, interest in our customers, and our customers’ customers.”