Home truths

Brisant-Secure has launched a new publication – The Book of Home Truths – which helps locksmiths and door installers explain to homeowners why Ultion will ensure their doors stay locked.

The book demonstrates the opportunities Ultion offers for the trade, with case studies of people’s homes that have been protected. Key crime statistics are laid out (such as, two-thirds of burglaries occur when the homeowner is present), and the £2,000 security guarantee is explained.

It highlights: technical points explaining about the inner core being made from molybdenum, an element 25% tougher than iron; a QR code activates the augmented reality model to bring the lock’s technology to life; the convenience of one key working all doors in the house, including the shed padlock; and that these can be delivered the following day.

Nick Dutton, CEO Brisant-Secure, said: “We have spent many hours compiling an authoritative handbook of all the marketing tools that have been created over the last ten years to help people sell more locks and doors. Now it can all be accessed in one place, making it easier and quicker to sell more.”