Heritage choice
Deceuninck has launched its Heritage Window Collection.
Deceuninck’s Rob McGlennon said: “Customers who have already had a sneak preview of the collection which comprises heritage flush, sculptured and chamfered sash windows and doors, have been blown away.
“We all know that selling in the retail arena is about creating desire and demand so that’s why we’ve invested as much time and energy into the marketing support for Heritage as we have into the technical aspects and styling of the doors and windows themselves.”
Heritage Collection customers will have access to a dedicated website (www.heritagewindowcollection.co.uk), a 44-page colour lifestyle brochure in both print and PDF format, a comprehensive image library, technical documentation, bespoke showroom display stands and roll up banners, personalised mailers and drop cards, colour swatch books, and registered installer packages including logos, weatherproof stickers, banners, presenter, easy peel window/ glass labels and bone china Heritage Collection mugs.
“We will also be embarking on a high energy marketing campaign for trade,” Rob said. “We believe this collection is one of the most exciting and innovative ranges to hit the market for many years, and we want to share it with customers and non-customers alike.”
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