Foils and colours boost sales

Thirty-eight percent of GeoFast sales from the Georgian Bar Company so far this year have been for foiled products, an increase of 7% from last year and 13% from 2016.

While white PVCU is still by the far the most popular choice, accounting for 62% of sales, this has fallen from 75% four years ago.

White grain is the most popular of the foiled options, showing that developers and homeowners are becoming more discerning in their tastes and are edging away from plain white, the company said. Anthracite grey was the most popular colour choice.

Lisa Whitaker, operations manager at The Georgian Bar Company, said: “Although [solid white] still makes up the vast majority of our sales, it’s obvious that there’s a very steady increase in the call for colours and foils.

“Since 2016, our percentage of foil and colour sales has risen from a quarter to more than a third, which is an impressive amount in a relatively short period of time.

“We have hundreds of products available from stock, meaning that more than half of orders are available the next day. Intelligent planning means that our customers also benefit from a fast turnaround for non-stock items. This can be as short as two days, even on the smallest of quantities.

“It’s also interesting to note how high anthracite grey features in our top 10. Georgian bars are usually thought of as most suited to period properties and traditional-style developments, but we think this figure shows that there’s an increase in homeowners looking for contemporary colours.”