Freefoam has launched a series of Fireside Chat, videos designed to open up discussions about important industry topics.
Covering all things roofline, the videos feature Colin St John, Freefoam’s commercial director, as he talks about issues such as the changing roofline market, the complexities of the supply chain, colour and innovation, and the importance of forging strong ties with customers.
Marketing manager Louise Sanderson said: “We’ve developed a series of informal videos so installers, stockists and the wider market can learn more, and agree or disagree, about important issues and trends that affect them.
“Colin St John has worked in roofline for around 20 years and he gives great insight into changes in the industry and their implications for the future. In the series Colin explains how Freefoam has taken a different approach to other roofline manufacturers who sought to take control of the supply chain. Instead, we focused on developing customer relationships and adapting our product range and service offering to help our customers sell more.”
The first of the monthly videos, on colour and innovation, is available below.