Increase in interest
The GGF has reported a 900% increase over last year of the number of ad impressions, following the launch of its ‘Stay safe with MyGlazing’ campaign.
The GGF, with SLX Marketing, implemented a smart SEM/SEO strategy to boost online traffic through paid, earned and organic search. Combined with social media advertising to attract relevant online customers, the activity showed: 6.1 million online ad impressions (900% increase against 2019); 59,605 unique visitors (+349%); 86,729 page views (+303%); and 70,164 sessions (+374%).
The consumer PR campaign (with Refresh PR) has resulted in: eight articles in titles covering the national press, lifestyle press, and regional press; and 79 social media posts.
GGF Members are also engaging with the campaign on social media and linking directly to the Stay Safe content on www.myglazing.com.