Design the perfect door
When it comes to selling doors, the best way to demonstrate how a door will look is to show how it will look.This is the philosophy that Midlands based fabricator, Central RPL, took when developing its new door designer, which is being launched to help customers sell its two new composite door products – TimberCoreand ThermaCore– more effectively.
Amy Jansen, marketing and projects manager at Central RPL, said: “Our new multi-level door designer allows the user to explore all the options available for both slabs. This includes all the designs, the stunning decorative glass options with side lights, fan lights and top lights, and the hardware options including Classic, Heritage, Architectural and Modern furniture ranges, locks and the latest innovations from Brisant Secure – Sweet and Ultion.It also creates a price through the design process which then generates a quote at the end.
“Thanks to Central Inspired, our in-house painting service, the Central colour offering is comprehensive. Alongside the standard range of colours, the designer includes our most popular Central Inspired door colours as well as the ability to choose any RAL code. This means the end user can choose any colour for both the external and internal sides of the door and have the frame to match, and most importantly, the colours shown on the door preview will be the true shade of the chosen colour.
“The door designer is not just a tool for the office. With the ability to brand the door designer with their company colours and logo, our customers can take an unpriced version of the designer to the end user’s house and go through the design process with them, bringing them into the process and offering them ownership from the start.
“And, with the ability to upload an image of the end user’s home, they can complete the design process by showing them what the door will look like once it is installed.”