Core colour offering – laid out in black and white
Veka Group has simplified its Variations colour offering, to make it even more useable, helpful, and easy to understand for customers, the company has said. 95% of Veka Group foil sales will now be from stock; 27 colour combinations across 14 colours.
Working out ex-stock colour availability can be a confusing and time consuming task, Veka said, requiring the cross-checking of brochures, swatch books and availability charts. In reviewing its colour policy, Veka wanted to simplify the whole process.
Marketing director Dawn Stockell, said: “The demand for coloured products presents a huge sales opportunity for our customers, which is why we’ve made it even easier to order coloured profile. We stock the colours our customers want in the most straightforward way. All of the colours in our new brochure are ex-stock, sharing the same lead time as standard profile and available across our full product range.”
The Variations colour offer also means a number of the industry’s less popular colours can be requested made to order, and these specialist shades typically have a four-week lead time. Laminated profile now makes up 40% of Veka Group sales and the company predicts that the demand for colour is going to keep growing.