Capturing a mood

Farrow and Ball recently featured an R7 window in Chalk White from The Residence Collection on its official Instagram page, which boasts more than 968k followers, and the post itself enjoyed 8,961 likes.

The paints featured are Strong White and Moles Breath, and the R7 window in Chalk White complements these colours perfectly, adding an understated elegance and brightness to the room shown, the company said.

Sarah Hitchings, sales and marketing director of The Residence Collection, said: “I was genuinely taken aback when I saw that Farrow and Ball had featured an R7 window on their Instagram home page. Yes, we’ve aligned ourselves with them on several mood boards, but it’s nonetheless it’s hugely inspirational for our brand.

“Like our product designs have broken the mould in terms of careful detailing, our consumer marketing, and social media engagement in particular, really help us stand out and that’s great for our trade partners and ultimately for consumers.

“Also, an increasing number of them are now looking for the added social element for inspiration, as our engagement numbers clearly show.’

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