Installers using the AdminBase business management system from Ab Initio can now take advantage of the Campaigns marketing tool.
Campaigns allows installation companies to select the leads and customer data they wish to target directly from AdminBase, without using third-party software.
Users can then create effective email, SMS, letter or phone marketing campaigns, which can be followed up by tele-canvassers who can then record notes or comments, pushing any new leads generated back into the AdminBase system.
“Marketing is, of course, the lifeblood to any installation company, but it can often be a time-consuming and unnecessarily difficult task for those using separate marketing tools, such as Mailchimp, that rely on importing leads and data from another system first,” Rhonda Ridge, managing director of Ab Initio, said.
“As the Campaigns tool is designed to work in conjunction with AdminBase, compiling the data required for a marketing plan is not only quicker and more efficient but it’s easier to manage as well. For instance, a marketeer using Campaigns will be able to track who has clicked on emails or can resend or update data easily if required – something that is notoriously difficult to do using Mailchimp.
“As any marketing or salesperson will tell you, leads generated from existing customers are the best of all,” continued Rhonda. “AdminBase Campaigns makes it so much easier to get these.”
Campaigns works seamlessly with the latest web-based version of AdminBase, which was designed to ensure easier connectivity for users working remotely.