Business bonanza

Eurocell has launched Select – a comprehensive solid conservatory roof approved installer scheme.
Eurocell Select will seek to address homeowners’ fears about product and workmanship quality, encouraging them to engage approved companies to carry out work.
Built upon the company’s Equinox solid conservatory roof range, Eurocell Select is being operated in partnership with certification body, Certass, and is claimed to be the first independently audited and accredited scheme for solid roof installations.
The scheme features a two-year workmanship (installation) warranty, an alternative dispute resolution service (ADR) with no annual fees and low per case fee (from £35 per party) and a comprehensive marketing support package.
Membership will be limited to 150 companies during the introductory period. Early adopter’ will get free entry to the scheme, discounted Certass accreditation and a significant Eurocell contribution to the first year’s subscriptions.
Entrance to the scheme includes typical ‘professionalism criteria’, such as meeting the terms set out in competent persons and quality assured installer schemes, and installing Equinox, in compliance with Eurocell specifications.
Head of marketing Chris Coxon said: “Traditionally finding suppliers for home improvements has always been a headache for homeowners. Concerns over reliability, quality of work and cowboys all add to the stress. Eurocell Select will give them greater confidence in their choice.
“For the participating installer, the scheme provides a competitive edge over rivals and, crucially, more sales and profit opportunities. For example, last year we referred over 2,000 leads to our Equinox installers and for Eurocell Select we are targeting a £100,000 investment in lead generation.”