Architects targeted with ‘architainment’

G-Smatt has announced the formation of a European company, following recent success in the far east for its architectural and events media display solutions.

Based in Oxford, the company, which will be known as G-Smatt Europe, is led by Dr Orhan Ertughrul and will be bringing its smart glass solution to the architectural and city planning audiences, as well as the events industry.

“We firmly believe that the digital media facade, coupled to the Internet of Things and the current ubiquity of glass facade architecture, is fundamentally changing the way we interact with the city scape,” Dr Ertughrul said.

“The buildings of the future will be connected and able to share information including for example local traffic updates, advice from emergency services, and news from local councils. This connectivity will also allow building owners to project the purpose of their buildings into the community, change the way their buildings are perceived, create new business models, and interact with people on a personal level.”

G-Smatt Glass has already been installed at several locations in Asia including the Shanghai Stock Exchange.

The company’s newly refurbished offices in Oxford contain two walls of the media active glass, giving visitors the chance to see its capabilities for themselves.

The small LEDs that provide the media capability are placed at regular intervals: 20mm on the monochromatic product up to 90mm on the colour, and even the colour product will go down to about 40mm, depending on the specification.

When viewed from the inside there is less than 1% reduction in visibility through the glass, which is considerably less than other current alternatives such as an overlay or frame structure which can give the impression of being in a cage or prison cell when viewed by the building’s occupants.

Even when illuminated at night, people within the building are not dazzled by reflection as less than 10% of the light emitted by the LEDs is reflected into the building’s interior.