A house of handles

Mila is offering trade fabricators ‘A House of Handles on Us’ as it steps up its efforts to help fabricators win new business at the higher end of the market using its Heritage hardware range.

The move is in response to signs of a slowdown in enquiries for mainstream PVC-U casement offerings, set against continuing robust demand for more premium offerings such as flush casements.

Mila customers can get 10 Heritage espag handles free to try out for themselves – in their choice of classic or modern finish and in either the monkey tail or pear drop design.

Richard Gyde, Mila’s MD, explained: “We are hearing early reports from customers that demand is starting to soften – albeit from last year’s very high levels.

“The squeeze on living costs will obviously disproportionately affect consumers at the lower and middle end of the income scale, and we’re already seeing how that will play out with things like a sharp fall in the value of shares at budget retailer B&M, and the finance director of Primark telling the market that less affluent customers will be buying less this year.

“It’s more vital than ever then that fabricators targeting the higher and premium ends of the market have the right product offering and one which will help them sustain and even strengthen their margins.

“We’re giving customers these Heritage handle samples so that they can see not just how much they will appeal to buyers, but also how easy they are to fabricate and fit.”

Stand out features on the Mila Heritage espag handles include a ‘proper’ push-button key locking mechanism, a simple clip-on screw cover with perfectly horizontal faux clocked screw detail, and a ‘beautifully designed’ rosette key, rather than a standard zinc or Allen key.

Both the monkey tail and pear drop designs are available from stock in left and right-handed options and in nine different finishes – including textured black and textured pewter, matt black, white, polished chrome, polished gold, satin chrome, pewter patina and antique bronze.

They have been independently tested to PAS24: 2916 and are Secured by Design accredited. They also come with a 10-year guarantee on finish and performance.

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