£250,000 of new builder business
TuffX has generated over £250,000 of new business with Insight Data’s Local Builders database.
The firm, which recently launched its new aluminium walk-on rooflight, has been promoting its range of glass solutions including toughened glass, glass balustrades and rooflights to Insight’s database of over 25,000 general builders and contractors using Stem, the email marketing platform that forms part of Salestracker, Insight Data’s online prospect database and CRM system.
Graham Price, managing director at TuffX, said: “Our range combines the very latest innovations with our decades of manufacturing experience, and ultimately presents valuable opportunities for glazing companies, but also builders and contractors too. When we knew we wanted to target this market, we knew we needed to speak to Insight.
“The combination of its data and Stem has been instrumental in helping us connect with builders both locally and nationally. With over a £quarter-of-a-million-worth of business so far, it really demonstrates the demand that’s there for quality glass solutions. We are absolutely delighted with the results.”
The Local Builders database is the result of investigations by Insight’s in-house research team. Since many local builders do not actively promote themselves or even have a website, they are notoriously difficult to track down. With over 24,000 verified email addresses, the database provides the most comprehensive and detailed data of its kind, Insight said.