Flush preferred by homeowners

Homeowners prefer flush over standard casements when considering replacement windows, according to an independent survey.

The exclusive report, which was commissioned by Deceuninck and carried out by YouGov, found that 62% of those surveyed said that they would choose a flush casement compared to just a third (33%) who would rather have the standard option.

While the results of the survey revealed the positive trend for flush was consistent across all age demographics, it was most popular with 35–44-year-olds, with 69% of those interviewed stating they preferred it.

In comparison, only 28% of 35-44-year-olds and 33% of over 55s said they would rather buy standard casements.

The report showed that flush casements were more popular for homeowners regardless of the age of their property. Again, 62% of those surveyed said they would rather replace their existing windows with flush, on a range of properties dating from pre-1920 to modern builds.

The latest data from the YouGov Deceuninck survey follows the initial headline findings from the report that revealed 75% of homeowners said that choice of colour was important when considering new windows and doors.

Rob McGlennon, managing director of Deceuninck, said: “Consumer demand for premium products such as our Heritage Flush Sash continues, and with that so does the demand for colour and finish. Combined, they are a key driver for growth at Deceuninck.

“Our Q1 2021 year-on-year figures are a reflection of that: we are 40% up on the same period 12 months ago. For some of our customers, sales of colour and foils now account for as much as 60% of their total output.

“Our customers are already well placed to benefit from this demand thanks to our award-winning Heritage Flush Sash and our market leading colour offer, with 30 colourways available from stock. The strength of the data from our independent survey gives them an even greater advantage to capitalise on market trends and to win sales from the competition.