FIT and strong for 2021

FIT Show has reported a record-breaking summer season with strong sales in July and August.

When FIT Show returns to the NEC next May, visitors will be able to see a strong cohort of industry leading brands, as well as a raft of brands that are set to make their FIT Show debuts, the organisers said.

Exlabesa has picked FIT Show 2021 as its platform to springboard the brand in the UK market, which follows a bumper sales period over the last three months.

Exlabesa will sit alongside Aluk, Comar and a number of the Council for Aluminium in Building (CAB) members, which will bring a broad selection of aluminium products to the floor.

“We are looking to firmly cement the presence of Exlabesa as a leading UK extruder of aluminium,” Exlabesa’s sales director Kevin Warner said. “Visitors to FIT Show 2021 can expect to see our complete trade and retail product range. Our team of aluminium experts will be on hand to guide them at every step of the way.

“As well as meeting our existing customers, we are on a drive to build our UK market position which means engaging with as many new prospects as possible; FIT Show 2021 will be the perfect platform for us to do just that.”

July also saw Profine join the 2021 line-up after its lockdown acquisition of Aperture’s assets, which was joined by Granada Glazing, BCB UK and Prosale Doors. SmartReady also increased its stand space to include its SAC brand.

Debut brands that signed up to exhibit in July include Ab Initio Software, Metsa Wood and Italmac. The July sales put the 2021 event at over 60% sold.

Rhonda Ridge, MD of Ab Initio and the developer of AdminBase, said: “We have booked a stand at FIT Show as we believe it will provide the perfect environment in which to demonstrate AdminBase, especially as the event attracts so many installers, our primary audience.

“We are very adept at demonstrating our system remotely but the opportunity to do this and engage with live visitors is very exciting as it adds a new dimension.

“Like everyone else, we hope and believe that by May life will be returning to some sort of normality and, as such, I believe it will be something of a celebration. And, while we have been demonstrating and installing AdminBase remotely as a matter of course for many years, we are all excited at the prospect of actually meeting so many people face to face.”

FIT Show event director Nickie West said: “Once again, we have been blown away by the levels of support shown by the industry across the summer months.

“We believe that this has been bolstered by the reported ‘V Shape Recovery’ and hope that this positive run will continue well into the autumn as we see the full impact of the Greener Homes initiative, Future Homes 2025, and the government’s 2050 zero carbon emissions pledge.”