Aluminium workshops

More than 65 Real Aluminium installation firms have reportedly seen an increase in aluminium after switching to Customade’s Real Aluminium range and attending a one-day customer workshop.  

The Real Customer Day is designed to help installers promote and sell the Real range aluminium windows, doors and lantern roofs. The workshops have de-mystified the process of promoting, quoting, selling and ordering aluminium and helped installers to increase their aluminium sales by an average of 281%, Customade said.

Claire Miller, Customade Group’s marketing manager, said: “Despite the huge popularity of aluminium and the greater profit margins it brings, installers are still left frustrated by antiquated service levels and complex pricing models. We wanted to cut through these barriers and gather our installers to help them understand more about aluminium and how it can grow their businesses. The Real Customer Day is all about boosting their confidence to move into aluminium and to see that it really doesn’t have to be difficult.”

More than 100 delegates – including seasoned aluminium installers and PVCU installers who are new to aluminium – have already attended one of the customer days, which are held at Customade’s headquarters in Stonehouse, Gloucestershire.

Thom Emerson, owner of Ideal Window Solutions, attended a customer day along with his business partner in November. They switched to Real Aluminium shortly after.

Thom said: “The Real Customer Day was very good indeed. It was professionally organised and very well attended. We gained a valuable insight into the aluminium production facility and were talked through all the sales and marketing support that’s on offer. The day gave us a high level of confidence in Real Aluminium and we had no hesitation in signing up to it afterwards. We’ve already increased sales in aluminium and we’re certain that this will be a great year for us as demand for aluminium continues to rise rapidly.”

Customers are treated to a tour around the purpose built 72,000ft2 factory which exclusively manufactures the Real range of aluminium windows, bifolding doors, sliding doors, French doors, residential doors, composite doors and lantern roofs.

They also learn how they can increase their aluminium leads through effective traditional and digital marketing techniques and leave with a free set of marketing tools which includes corner samples, colour swatches and brochures.