Veka and Direct Trade (Yorkshire) extend partnership

Veka and Direct Trade (Yorkshire), signed a new 10-year supply agreement at the FIT Show 2025 – further cementing a partnership that has already spanned more than two decades.

Based in Doncaster, Direct Trade manufactures and supplies PVC-U products to the trade across the UK. A sole user of the Veka and Halo systems ranges for over 20 years, Direct Trade has supplies an average of 375 products every day from its manufacturing facilities, which span over 100,000ft2.

The new agreement was officially signed during the FIT Show, where Direct Trade proudly showcased its growing Veka product offering, including the cutting-edge Omnia system and the new Feinstruktur foil finish which offers a modern, finely textured aluminium-style aesthetic.

Mark Powell, sales director at Direct Trade (Yorkshire), commented: “Our relationship with Veka has been built on more than just great products – although the quality of their profile is second to none. It’s their constant drive for innovation, and the people behind the brand, that give us absolute confidence in the future. Signing a 10-year agreement is the right next step for us; Veka remains the ideal partner to support our continued growth and service excellence.”

Tim Taylor, commercial director at Veka, added: “We are incredibly proud and grateful for the continued trust and loyalty that Direct Trade has shown to Veka. Partnerships like this are the foundation of our business. Our commitment is unwavering – we are here to offer a true partnership, not just a supply relationship. Together, we’ll continue to innovate, invest and drive new opportunities for the future.”