I’ll let you in on a secret
Wendland sales manager, Ash Fox, discusses the roofing system that he calls “one of the industry’s best kept secrets”.
If you have been in the conservatory industry for any length of time, you will no doubt have heard of Wendland. But would you be surprised to know that not only does this long-standing roof system still exist, but Wendland customers benefit from a high level of support, coupled with a top end product range and value for money prices?
This means that Wendland is a wise choice for the many fabricators and installers looking for a stable roofing partner and an innovative product range.
I think it’s time to take a fresh look at Wendland. We’re certain that many in our industry will be surprised by what they find out.
Unlike some of the other roofing systems that offer the same low prices to compete with Wendland, our prices have not come about at the expense of the product range.
The Wendland system boasts chambered top cappings to enhance security and thermal efficiency, and has also recently launched a high quality and well priced lantern to take advantage of the growing trend for orangeries and flat-roofed extensions.
Many fabricators are surprised to learn that thanks to its heavy duty bar, the large spans that Wendland is capable of provide a great selling point for their installer customers, who increasingly demand large spans of bifolds.
A range of roof enhancements are available to further boost the appeal of the roofing system to homeowners and, of course, offer the opportunity for additional margin.
We understand that we have to equip our customers with the latest products – both in terms of performance and aesthetics – in order for them to survive and flourish in a competitive and challenging market place, and so our product range is constantly reviewed and invested in to ensure we offer the features that the market demands.
There are many roofing systems on the market but not all are within the reach of every company, with price sometimes being the prohibitive factor. If a company’s business model is built on sourcing their products cheaply, then sadly, many such companies accept that a dated and limited product range are their only option.
But it doesn’t have to be that way.
We believe that a supplier should enhance the brand (and in turn the financial success) of its customers, assisting them in growing their business and building a strong, profitable brand.
For those that make the move to Wendland, we offer your own ‘personal training team’ to help make the transition a smooth, stress-free process. The team is on hand throughout the changeover (and beyond) to share industry-leading technology, state of the art design and manufacturing software and lean manufacturing systems and procedures. This highly experienced team is on hand to assist with everything from factory set up, tooling and machinery programming, hand-holding with first orders, right through to on-site support for the first installations and more.
The support doesn’t end there though – we’re just about to run a series of training courses at locations across the UK to ensure that new and existing customers alike are fully trained in using our system to the best advantage.
Not only this, but we’re pretty proud of our marketing support too, especially the fact that our customers can have their own Wendland website live within just six weeks. We also offer overprinted brochures to assist installers in selling the brand to end users.
Many of this may not seem all that surprising until I remind you that Wendland may be premium in its offering, but certainly not in its price.