Emplas will now be taking advantage of Insight Data’s prospect data and market intelligence.

Emplas will be using Insight Data’s fenestration database, one of its six key data resources that combine business information, contact details and credit ratings for fabricators and installers across the UK. It is all accessed through Salestracker, Insight’s three-in-one platform that includes an online prospect database, a CRM system, and a new, integrated email marketing platform called Stem.

John Leary, sales and marketing director at Emplas, said: “Through our discussions, we were really able to see the potential of Salestracker to help us connect with new trade partners. It promises to be a valuable tool to help promote the complete service we offer to both trade and commercial partners nationwide.”