Caught on camera

Freefoam Building Products recently visited and filmed Freefoam registered installer Glen Young in Reading, Berkshire, to see how he transforms homes using Freefoam PVC products.

The visit took in three properties, all of which had PVC Fortex or X-Wood cladding installed. The first two properties had previously featured hanging tiles above the ground floor elevation. Both homeowners were undertaking refurbishment inside and out and wanted a more modern feel.

Glen fitted Fortex Weatherboard style cladding, in storm grey and misty grey, to tone in with the existing brickwork and complement the white windows and black doors.

The third property had been built originally with a white wood cladding to the front, and the homeowner wanted a maintenance-free option. He chose X-Wood cladding in white to create a smart, neat finish.

Over the last 12 months Glen has seen an increase in cladding enquiries, with requests to replace hanging tiles, render and pebble dash a common theme.

He said installing external cladding can drastically change, modernise and improve the appearance of a home.

“I use both Freefoam’s Fortex and X-Wood cladding ranges,” he said. “Fortex has a large colour range and it features an embossed wood-effect finish, which is very popular with customers. I think X-Wood cladding is amazing, it has a woodgrain finish which means it’s a great option where wood might typically be chosen. It has by far has the nicest finish and more customers are choosing it.”
Glen also fits insulation behind the cladding to help improve the heat retention of homes.

Glen can complete the front of a property in a few days, giving the homeowner an almost instant makeover, transforming the look and creating kerb appeal, he said.

Glen works in and around Berkshire on a wide variety of properties and buys the Freefoam range from local Freefoam stockist Willmotts Plastic Building Products in Reading.

As a Freefoam registered installer, Glen receives support from Freefoam, including marketing materials and sample packs. He also receives free homeowner leads for cladding and roofline work.