YouTube marketing support

Freefoam Building Products has launched a new video to illustrate how PVC roofline products can work seamlessly as part of a wider home improvement offering.

Working with Nottingham-based NG Roofline Windows and Doors, Freefoam filmed a refurbishment installation to illustrate how roofline products, fascia, soffit and gutter, can be fitted as part of a wider project including replacement windows and doors.

Owner Ashley Marvin started his business in 2012, offering fascia, soffit and guttering in and around the Nottinghamshire area. He soon found that promoting and fitting roofline led to customers requesting other long-lasting, low-maintenance PVC home improvements.

The company now fits doors, windows, flat roofs and dry verge with several fitting teams that specialise in different areas of work.

“The business has gradually grown over the last seven years,” Ashley said. “I started off with roofline but wanted to expand what we offered. Doors and windows were a natural progression from fascia and soffit, and work perfectly together for us. Homeowners want long-lasting, low-maintenance products on their home, and we can offer the full package. It’s meant we can expand our range and gives us more opportunities to develop new business.”

NG Roofline Windows and Doors is a Freefoam Registered Installer.

Freefoam said that roofline products are fitted by a range of companies including window and conservatory installers, roofers and general builders. The company said it was committed to supporting all home improvement businesses so the scheme is open to any company that is fitting roofline on a regular basis.

“We’ve always been a Freefoam Registered Installer,” Ashley said. “We get marketing support from Freefoam, brochures we can leave with customers, and information packs to help our sales process. Their support has certainly helped our business grow.”