Upselling partnership
Coastal is using Framepoint from Tommy Trinder to sell its BLU range of window and door hardware to homeowners.
“Upselling just happens when it’s quick and easy to show off premium features,” Tommy Trinder CEO Chris Brunsdon said. “Being able to touch and instantly show clients how different a window looks when fitted with an upgraded Coastal BLU fastener, as opposed to a standard PVC handle, helps Framepoint subscribers stand out from the crowd and sell more.”
Coastal’s MD Loren Jenner said: “Adding Coastal BLU fittings provides a relatively low cost way to dramatically enhance the look and feel of your windows and doors and set you apart from the competition. The Framepoint platform allows installers to demonstrate this value instantly, at the touch of a button. It’s a real wow.”
Over 50 products from Coastal’s range are now available to show off on Framepoint. As well as a range of traditional fittings, the collection includes contemporary pieces such as Coastal’s stainless steel window handles and bar, rectangle and bow handles for entrance doors, sliders, and bifolds.