Direct Trade Windows has invested in a unique business management software solution to help streamline its services.

Airtable allows clear visuals of ongoing factory processes at any time, and is said to enable Direct Trade Windows to provide ‘exact and guaranteed’ delivery times to its trade customers.

Director, AJ Hassanali, commented: “In today’s market, automation is key to saving both time and money, which is why we invested in Airtable, designed by our own developers to manage processes and flag up any issues such as delivery delays, meaning our customers are always kept up to date with extremely accurate information.

“The system is also accessible at all stages of the manufacturing process and is completely automated, eliminating the need for reams of paperwork and further streamlining processes.”

Direct Trade Windows has also invested in a unique quoting app. This is designed to provide informed quotes, but is also to share leads with customers in addition to providing them with technical support when they need it.

AJ continues: “Airtable has been a very worthwhile investment, enabling us to maintain high-quality standards while being able to track every stage of the manufacturing process to keep all teams up to date, which ultimately instils confidence in our offerings and sets us up for a successful future.”