Ultimate tool

GJB Window Systems has converted unused office space at its headquarters in Essex into a showroom that displays a product range that includes Eurocell, Timeless, Raum and The Residence Collection.

Sales director Gary Bristow said: “We have built our reputation on providing customers with the help they need to build their business and making them an extension of GJB. We have done this by investing in everything from machinery and new products to marketing support, and the new showroom is an extension of this.

“It now means that, if a customer doesn’t have a showroom in which to invite homeowners, they can use ours as the ultimate sales tool.”

Sales manager Rob Waller said: “It was a great space that needed to be utilised and, as GJB has never had a showroom in 30 years, we decided to convert it into a functional showroom for our customers.

“We have used the space extremely well and have 15 windows on display, so it’s the best way of letting your customers see how the products that they are interested in look and feel.”