The Tommy Trinder quotation software app is to be rolled out in the US, with a launch to the Eastern Seaboard on Valentine’s day.

“American window and door software seems to suffer from familiar problems; the tech is built to serve manufacturers not installers,” said Tommy Trinder CEO, Chris Brunsdon.

“It’s great for running factories, but not so great if you are in a customer’s house trying to make a sale. It feels like there is a Tommy Trinder shaped gap in the US market for software that is a doddle to use and helps installers sell.”

Chris adds that making the app fit for purpose for American window installers has thrown up a number of technical challenges.

“The language is surprisingly different, for one thing,” says Chris. “Glass is tempered not toughened, Georgian squares are grilles and if you want back-to-back spacers you’ll be looking for ‘simulated divided lights’!’”

Address formats, telephone numbers and even paper sizes have all had to be adapted to suit US standards. But perhaps the biggest challenge for team Tommy has been to allow American installers to quote and sell in feet and inches; a change that is reported to thave taken several months and some 3,500 lines of computer code to affect.

A key ingredient in Tommy Trinder’s UK success has been the app’s ability to quote any product, in any material from any supplier.

“It’s pretty common for an installer to have to source from multiple suppliers on one job nowadays – a composite door, some sash windows and an aluminium bi-fold, for example,” continued Chris. “Often this means juggling a plethora of pricing apps, spreadsheets, and pricing books just to get the quote out of the door. It drives installers nuts!

“Our market research suggests the same is true in the USA. We’re looking forward to helping US retailers easily combine all their vinyl, fibreglass, aluminium, wood and steel windows and doors all in one app.”

In preparing for launch, Tommy has worked closely with the Department of Business and Trade, the government department dedicated to supporting UK businesses to invest, grow and export. And, on the marketing side, the company is said to have forged a positive working partnership with Chicago based digital marketers, Logical Media Group. Chris O’Neill, CEO of Logical, commented: “Tommy Trinder’s pioneering technology has transformed how UK. window and door professionals’ price and win business. Now, American companies can benefit from the same enhanced customer experience, efficiency, and revenue growth this ground-breaking tool provides.

“As a full-service digital marketing agency focused on unparalleled success through exceptional experiences and meaningful brand connections, we’re honoured to introduce British innovation to the US market.”