The best value flat rooflight?

Whitesales has updated its em.glaze Economy rooflight, a move that’s designed to make it the best value proposition in the flat rooflight market.

Sioned Yates, Whitesales’ marketing director says that it’s great news for customer margins at a time when demand for flat rooflights is surging. She said: “We’ve enhanced the overall specification of the em.glaze Economy with the addition of a new 84mm frit around the edge and a choice of manual and electric opening options, and our pricing is extremely competitive.

“This is our entry level rooflight but there are no compromises on quality, thermal and weather performance or product features, so customers can be confident of achieving very robust margins.

“In fact, many of the standard features of the product – such as a thermally broken frame, a laminated inner pane as standard, the 84mm frit to enhance the aesthetic and flush glazing so there is no risk of water pooling around the edge – are normally not available at this price point, so this represents a big new sales opportunity for fabricators and installers.

“The em.glaze Economy doesn’t just outperform the competition in product and performance terms; it also comes in a large range of stocked sizes and with a choice of Part L compliant timber sloping kerb or PVC-U upstand. Alongside the original fixed version, it also now has manual and electric opening options – with a visible or concealed motor – giving installers a simple way of achieving optimum levels of free ventilation.”

Whitesales says it has been quick to identify rising demand for flat rooflights as an alternative to lanterns adds that the em.glaze Economy will give customers a route into the mainstream market and style conscious buyers who want something with a more contemporary feel but don’t have the budget for a premium flat rooflight.

In a side by side comparison for a 2m x 1m opening, Whitesales claims that its em.glaze Economy flat rooflight can actually work out as much as 35% cheaper than a lantern – adding still further to the appeal.

The em.glaze Economy is said to be ‘quick and easy to fit’, arriving on site pre-assembled within 3-5 days and ready to fit directly onto the upstand.