Founded in 1997, Windowise (Phoenix Windows) has been fabricating aluminium products alongside PVC-U systems since it launched. However, earlier this year, the company made the decision to switch to Sheerline after reportedly receiving ‘horrendous’ service from a previous supplier.

The company is said to have chosen Sheerline over other systems houses for several reasons, including quality of the materials supplied, innovative products and a high-quality personal service.

According to the Windowise team, this was especially important as with the previous supplier, there was said to be minimal in-person contact with a sales rep and no support on a day-to-day basis.

Sheerline offers a dedicated technical team which provides day-to-day support, training as standard for new products, and regular calls and in-person meetings with sales reps and other Sheerline team members.

Sheerline also prides itself on offering transparency around its products and their capabilities. For instance, the company’s independently verified U-value reports for their whole product range are freely available – giving customers the confidence that what they sell is compliant.

Andy McCord, Windowise managing director, said: “I think everyone knows, you don’t swap suppliers for no reason – it’s a big undertaking to switch. But the constant false promises and letting me down meant I was letting my customers down. It was the service and delivery – it was horrendous, and there was no sign of it getting better. So, I took the plunge and swapped suppliers.

“With Sheerline, it’s the complete opposite – it’s one of the best decisions I’ve made,” he added.

As the company has found a trusted aluminium partner they can rely on, it is said to be focusing on realising ambitious growth plans. This includes fabricating and installing new Sheerline products as and when they are launched.

Martin Hepburn, Sheerline area sales manager for the West Midlands, South Wales and Southwest, commented: “When we first talked to Andy and the team, it was clear they were having real issues with their previous supplier – the kind of issues that Sheerline was launched to address.”

“For us, it’s not just about innovative products, but top-quality service, training, and support to show customers there’s another option to the one offered by legacy systems houses,” he added.