Standard colour range increased
Distinction Doors has increased its standard range of pre-pigmented colours across all of its door ranges, which includes anthracite grey and Distinction Chartwell Green.
For consistency, the doors are complemented by pre-pigmented through-colour cassettes.
Chantel Roach, Distinction’s sales and marketing director, said: “Anthracite grey and Chartwell Green are both very on-trend shades and two of our most popular colours. By making them a pre-pigmented colour product rather than a special paint order we can cut lead times and make the colours even easier for customers to choose because they’re an off-the-shelf stock item.
“Homeowners care about the practicalities such as thermal efficiency and security but we know that what really excites them are the elements of their door that they can personalise – the colour, the glass, the design.
“By increasing our range of pre-pigmented colours we’re normalising the idea of choosing what are usually regarded as non-standard colours. In other words, we’re helping Distinction Doors’ installers to make the sales process even more inspirational for homeowners.”