Spring in their step

Steps have been taken to consolidate Boing Boing Group, which is extending its range of trade products and services.

Led by Gary Morton and his management team, the group took Central RPL with the aim of turning it into a leading PVCU trade fabricator. This included a significant investment and a system switch.

Further additions to the group – Central ASL and Central Inspired – followed the same theme. Central ASL was launched in 2017 to provide aluminium doors and windows to customers, while soon-to-be-launched Central Inspired builds on the group’s relationship with Kolorseal to provide an end-to-end coloured frame service.

“Despite the growth of high-end PVCU and aluminium, there’s still a lack of confidence in the window and door market; just look at the problems some of the majors are facing,” Gary said. “However, we’ve worked hard as a group to energise our business so that in a challenging market we’ve continued to grow.

“We’ve done it through focusing solely on our customers – what they want and need, what problems they face and (most importantly) how we can help them. A big part of this is our investment in making sure we have the right people in the business, who concentrate on looking after our customers now and in the future.

“We’ve also changed and expanded our product range, identifying and manufacturing products for our customers rather than trying to find customers for our products. At Central RPL we switched to Profile 22’s Optima range, allowing us to offer in-demand products such as the industry-leading Optima Flush casement. We launched Central ASL so that customers could access the growing and lucrative aluminium market, and we’re about to launch our new colour service Central Inspired, through which customers can order fully finished coloured frames, in an exclusive range of colours, with short lead times.”