Silka ‘smashes’ sign-up targets

Alex Moore & Bon Accord Glass
Alex Moore & Bon Accord Glass

Following two events at the iconic venues of Silverstone Circuit and Manchester’s Concorde Conference Centre, Silka is celebrating the successful launch of its Silkaselect trade partnership – and welcoming more than 30 handpicked partners.

Installers from all over the UK were given a Silkaselect ‘masterclass’, learning how the exclusive collaboration can futureproof their business and offer standout support in selling its range of aluminium windows and doors.

Mike Adderly from The Window Centre, Solihull said of the launch: “I’m incredibly impressed. Our clients are coming to us with a wish list that, at the moment, we are struggling to supply. I’ve realised how important it is to take a range of products back to our showroom that will help us obtain lower U-values for clients.”

Companies were asked to pledge their commitment as a Silkaselect trade partner by holding up a card declaring “We’re In!” at any point during the day’s proceedings.

“We’re blown away by the sea of ‘We’re Ins’ we’ve seen in response to the Silkaselect trade partnership. It’s been great talking to such respected installers and to see them so engaged in what we are offering, which we truly believe is unique,” said Silka CEO, Asa McGillian. “Our target of 30 partners has been surpassed, which means we now have an inspiring, active community joining us on the journey to deliver future homes, today.”

Offering exclusive products, free targeted sales leads and protected exclusivity within their showroom area, there is also an online Partner Portal featuring regularly updated marketing assets, news and offers, highlighting Silkaselect as a simple, supported and integrated solution for installers to sell the Silka range of super-insulated Aluminium Windows, Doors and Rooflights.

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