Scheme drives leads

Ultraframe has reported a sharp rise in leads, which the roof system manufacturer is attributing to its partnership with Which? Trusted Traders.

Leads generated for its Ultra Installers are up by 20% compared to the same period last year, and are still increasing beyond Ultraframe’s predictions for this time of year.

Alex Hewitt, Ultraframe’s marketing director, said: “We’ve worked really hard this year to get a number of key initiatives in place, such as the alliance with Which? Trusted Traders.

“There’s no question that the increased consumer appeal of the Which? brand is directly impacting our lead generation activity. The quality of the leads is also high, with many home owners in a position to buy. This is great news for our Ultra Installers.”

Ultraframe has recently launched a campaign called ‘take a fresh look at Ultraframe’, designed to appeal to retailers looking to take advantage of Ultraframe’s roof range.

“We have areas in the UK where we are keen to identify and recruit new retailers, and ‘take a fresh look at Ultraframe’ is very much about making the process of switching roof supplier pain-free,” Alex said.