Roofline partnership

Liniar’s roofline range is now available in 130 Travis Perkins branches in south Wales and the south west – which is set to rise to about 400 across the UK in the near future.

“When we first heard from Liniar, I wasn’t aware that the brand had a full roofline range,” Simon Braithwaite, category manager at Travis Perkins, said. “But right from the very first meeting I was struck at the relaxed way that they operate and how well the products have been thought out.

“I was very impressed with their extrusion facility and how all the departments and teams work together to make Liniar a world class systems house.

“Everything that we’ve asked for, Liniar has delivered. The first roll out has been so successful that we are reviewing further and hope to roll out in up to 400 branches.”

Liniar’s business development director Tony Basile said: “Working with Simon and the team at Travis Perkins has been fantastic. They understood immediately what makes our roofline range different to anything currently out there, which provides the branch staff with unique selling points when promoting the range.”