Reputation drives growth

“We rely on our reputation being our single most valuable asset,” said Paul Rodgers at Swadlincote Window Company, when asked how they’ve managed to continue growing into new markets after almost 20 years in the fabrication business.

“The majority of our leads still come from recommendations. That’s not to say that we don’t engage with other promotional activity like using social media – in fact, we are always overwhelmed by the positive responses we have to the finished installations we share on social media. We have more than 1,000 followers on our Facebook page now and an impressive 45 five-star reviews – plus more than 230 reviews on checkatrade.com. We think it’s proof that the quality of our work speaks for itself.”

The team at Swadlincote Window Company has shared a number of installations online over the last few months, partnering with supplier Synseal Group to boost awareness of a number of new products including the WarmCore folding sliding door, Stratus lantern roof, and the Masterdor Craftsman timber door.

Its Modena orangery combined with WarmCore bifolds and integrated blinds won the systems company’s first monthly installation competition in July, with the fabricator donating its prize to the homeowner.

“We consider ourselves a one-stop shop with a very comprehensive range of products so we can always offer our customers exactly what they are looking for,” Paul said.

“It’s been great for us to work with Synseal over the past 12 months to add a number of their premium products to our range, and they have proven to be very popular for both commercial and domestic projects.

“Earlier this year we installed four large aluminium Stratus lanterns in a dining room extension at the Drayton Manor Hotel, and have recently finished installing SynerJy PVCU windows and doors into a number of schools in the Birmingham area.

“These projects were managed by Michael McGuinness, one of our managing directors. We’ve also had some great WarmCore projects for local homeowners in Leicestershire and Derbyshire who are very happy with their new bifold doors.”

To advertise its most recent brand addition of Masterdor Benchmark and Craftsman doors, Swadlincote Window Company launched its first social media competition to win a new door up to the value of £1,000. The campaign reached more than 35,000 people on social media and garnered more than 500 likes and 680 comments.

“We were really pleased with the results of the competition,” IT and social media administrator Tom Taylor explained. “The customer has just had the door installed and they are over the moon with the finished product.

“They chose a Masterdor Benchmark GRP door and had researched the door in advance knowing everything they wanted – the style, the duck egg blue colour and the hardware options. It’s a good example of how valuable it is to offer an extensive range to our customers as we can meet their exact specifications with invaluable support from the brochure resources and product samples in our showroom.

“The Modena conservatory, which won Synseal’s installation competition, was chosen after the customer browsed through our orangery brochure and found exactly what they were looking for.”

The self-sufficient fabricator/installer manufactures the majority of its aluminium and PVCU products in-house, and even makes its own sealed glass units, giving it a competitive advantage in reduced installation costs that can be passed on to the customer.

With a showroom just down the road from its factory, the company has got the perfect set-up to respond quickly to customer enquiries.

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